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Wideband Audio Technology Featured Article

June 20, 2008


2009 Porsche Cayenne Equipped with XM NavTraffic, a Real-Time Traffic Service


XM, a national satellite radio provider, Thursday announced that its award-winning XM NavTraffic will be installed in all new 2009 Porsche Cayennes. XM is the exclusive satellite radio provider to Porsche.
 
Featuring more than 170 channels of coast-to-coast entertainment, XM has been available as a factory-installed feature for Cayenne models since 2005.
 
XM also recently announced that XM radio and XM NavTraffic will be available as factory-installed features on all 2009 Porsche 911 models.
 
Powered by NAVTEQ (News - Alert), XM NavTraffic provides real-time traffic service, ensuring drivers have the most up-to-date and detailed traffic and incident information at their fingertips, whether they're commuting or traveling. XM NavTraffic is currently available in 80 major North American markets.

 
"Porsche is a brand known for its exceptional performance and technology," said Joe Verbrugge, senior vice president, automotive partnerships and international operations, XM Satellite Radio.
 
"XM is pleased to expand our powerful, award-winning XM NavTraffic technology to all new 2009 Porsche Cayenne models,” added Verbrugge.
 
"XM Satellite Radio and the optional XM NavTraffic is a feature that Porsche customers asked for to help them navigate through our country's major cities. We are extremely pleased to make this technology available with the new Porsche Communication System 3.0 that is standard on all 2009
Cayennes," said David Pryor, vice-president of marketing, Porsche Cars North America.
 
XM NavTraffic feeds data on incidents, such as accidents and road construction, directly to a vehicle's GPS navigation system via XM's satellite and ground network. By alerting the driver about these incidents through the navigation screen, they are able to find an alternate route before getting stuck in traffic.
 
Where available, XM NavTraffic provides real-time traffic information by using red, yellow and green color codes to indicate high, medium and low congestion levels.
 
All 2009 Porsche vehicles equipped with XM Radio and XM NavTraffic come with a three-month complimentary subscription.
 
With more than 9.3 million subscribers, XM broadcasts live daily from studios in Washington, DC, New York City, Chicago, Nashville, Toronto and Montreal. XM's 2008 lineup includes more than 170 digital channels of choice from coast to coast: commercial-free music, premier sports, news, talk radio, comedy, children's and entertainment programming; and the most advanced traffic and weather information.
 
Michelle Robart is a Contributing Editor at TMCnet. To read more of her articles please visit her columnist page.


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