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Unified Communications Featured Article
October 16, 2008
Powered Media Technologies Debuts LightEffect Technology at DMA
By Powered Media Technologies (PMT) a marketing technology company, are going to light up printed advertising and packaging with their LightEffects, a thin (less than 1mm), backlit lighting system that allows marketers to create a mini-billboard for their products. It is powered by lithium polymer batteries that, unlike cell batteries, are green and cost effective.
“What audio cards have done for Hallmark, we’re doing with light for printed advertising and marketing,” comments Chris Gilbert (News - Alert), President of PMT. “In an ever-competitive and noisy world marketers are looking for ways to cut through the messaging clutter. LightEffects illuminated media does just that by helping marketers create printed materials that generate buzz and have huge pass-along value.”
LightEffects illuminated media can be activated in numerous ways, including:
- Opening or turning a page
- Change of light
- Motion detection
- Pushing a button
Additionally, its ultra-thin and flexible design allows it to withstand real world handling, such as the US Postal Service, rollers, hauling, and pallets, while allowing for numerous media formats, including:
- Advertisements Print
- Direct Mail
- Card Carriers Gift
- Packaging
- Magazine Covers
- Greeting Cards
- Inserts
- Displays POS
PMT announced its alliance with Structural Graphics, provider of dimensional marketing solutions, to distribute the LightEffects technology through its new product GameOn, which will be on display at the 2008 DMA Conference & Exhibition at the Las Vegas Convention Center, October 11-16th.
“Our alliance with PMT reinforces our mission to partner with other market leaders to offer our customers new and innovative technologies that can power marketing solutions,” said Mike Maguire, CEO of Structural Graphics. “Powered Media Technologies’ LightEffects technology has enabled us to bring to market GameOn, a first-of-its-kind dimensional light product, which will be a true game-changer in our industry.”
Structural Graphics designs and produces high-impact dimensional marketing solutions. They specialize in utilizing paper and other mediums to create unique designs that will optimize and maximize messaging performance for magazine inserts, direct mail campaigns, sales aids, point-of-purchase displays and innovative packaging solutions.
