A new unified application has been launched by SynerG (News - Alert) Software. This provider of enterprise-ready business mashup solutions for multiple lines of business launched this application in order to help organizations contain costs and increase operational efficiency.

SynerG aims to allow business users to access real-time information and logic from multiple enterprise systems to create a customized application designed to streamline user workflow, improve productivity and increase customer satisfaction.
 

With the company’s interactive business mashup solution, the need to perform critical job functions across multiple applications is eliminated. Employees are able to work more efficiently as business users customize information relevant to their specific duties through a unified application.

SynerG ensures that it goes beyond surface integration to deliver a secure and functionally rich business application. In doing so, the application can reduce the cost and deployment time required for data integration by virtually joining data from multiple heterogeneous sources residing both inside and outside the organization.

"Enterprise companies have figured out ways to store large amounts of information but they don't know how to pull it out and interact with the data in a way that drives value," said Michael Norring (News - Alert), CEO and co-founder of SynerG, in a Thursday statement.

Norring continued: "This creates a massive market opportunity and SynerG is capitalizing on it by helping organizations utilize data more effectively, while creating a strong and rapid, measurable return on investment."

SynerG has also launched the SynerG Contact Center, the first interactive business mashup solution for contact centers. Agents within customer contact centers will now be able to access a single, fully functional application that combines and leverages pertinent data from all disparate CRM, ERP, order management and billing applications.

The solution is positioned as dramatically reducing the time spent assessing, filtering and updating multiple applications by providing agents with the comprehensive, up-to-the-minute accurate information needed to address customer needs faster, resulting in an optimal customer experience and reduction in operational costs.

Cruise West, the largest American-owned luxury cruise line, is using SynerG's Contact Center solution to provide an integrated reservation platform that will allow reservation agents to research and book cruises against real-time information.

 

"Within three months, SynerG assisted us in defining the requirements and deploying an integrated and consolidated view of all necessary reservation information," said Al Petrone, Cruise West Chief Marketing Officer, in Thursday’s statement.

 

Petrone continued: "We knew we had the basic infrastructure in place -- we just needed to operate more efficiently and provide our employees the single integrated application they needed to provide the best customer service and effectively sell our cruises."

Organizations that operate or support contact centers have the advantage of frequent interactions with customers that can result in gaining valuable customer insight and other information that can be used to advance the efforts of the organization.

This information can cause more work than the value it delivers however, if it cannot be captured, organized and integrated into business processes. SynerG recognizes this challenge and has developed a solution that helps the company to maximize performance and efficiency while also gaining full value from this information.

 

 

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.