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TMCNet: Beijing TV to roll out high definition program by end-Sept.

[September 04, 2009]

Beijing TV to roll out high definition program by end-Sept.

BEIJING, Sep 04, 2009 (Xinhua via COMTEX) -- Beijing TV Station (BTV) will take the lead in China to broadcast high definition (HD) programs starting from September 28.

BTV aims at broadcasting high definition programs in three channels over the upcoming three years, and gradually finishing the reform of HD interactive cable TV networks as well as promoting HD interactive set-top boxes at the same time.


The TV station expected to develop 300,000 subscribers in key urban demonstrative sub-districts, and boost the user number to 2.6 million in three years.

Currently, 240,000 subscribers are capable of receiving HD digital TV signals in the city.

Li Hong, vice director of Beijing Municipal Commission of Industry and Information Technology, expects a five-billion yuan market size in the front-end equipment market in the forthcoming three years, the promotion of HD interactive set-top boxes will generate market size of about 3.1 billion yuan, and the popularity of HD TVs to bring out market size of some 14.5 billion yuan.

According to Zhang Yanyou, vice director of Beijing Municipal Commission of Development and Reform, the HD TV will boost the development of flat-panel industry. Concentrating on BOE Technology Group Co., Ltd.'s production line of eighth generation LCD panels, Beijing will attract and gather high-end industrial resources from the city and all of the country here to establish digital TV industrial parks, which upon completion, may stimulate investments of nearly 50 billion yuan from up- and down-stream.

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