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Amobee Media Systems Delivers Advertising for the Apple iPhone and Google GPhone
(Marketwire Via Acquire Media NewsEdge) REDWOOD CITY, CA, December 9 / MARKET WIRE/ --
Amobee Media Systems, the world leader in
advertising solutions for mobile operators, has released its Handset
Application Programming Interface (HAPI) for the Apple iPhone and Google
Android operating system. HAPI already supports BREW, J2ME, Blackberry and
Symbian.
Operators around the world will now have the ability to serve advertising
impressions into applications running on the world's most popular mobile
operating systems using the same ad-serving solution that also supports ad
delivery to all mobile content and communication types, including WAP,
mobile video and mobile messaging.
"The Apple iPhone and the Google GPhone have proven that consumers are
hungry for new mobile services, but these devices have not changed the fact
that users must be charged in order for application developers and content
providers to generate revenues," said Zohar Levkovitz, CEO of Amobee Media
Systems. "With Amobee's HAPI, operators can now ad-enable new applications
running on these devices, while providing developers and media companies
new ways to monetize this promising new media."
Amobee's HAPI Software Development Kit (SDK) provides a convenient way for
mobile operators to ad-fund their mobile applications. It manages all
aspects of advertising campaigns in a cohesive manner alongside other
advertising channels such as WAP, games, video and SMS. Amobee's HAPI is
designed to support both online and offline modes, while guaranteeing the
most suitable advertising experience. Amobee's HAPI supports, among others,
textual, graphical and video adverts and is capable of extensive data
analysis including specific interactions such as click to call, click to
SMS and click to browse.
About Amobee Media Systems
Headquartered in Redwood City California, Amobee Media Systems is the most
deployed telco-grade ad-serving solution. Amobee is dedicated to mobile
operators, allowing them to dynamically insert advertising impressions in
all forms of mobile communication and content: WAP Browsing, Video & Music,
SMS, MMS, applications and Games. Amobee's complete ad serving solution is
designed to facilitate the launch of advertising campaigns for brand
building, direct response and lead generation helping mobile operators and
their subscribers "get more for less." The company enjoys strategic
investments from key mobile ecosystem players: Cisco, Motorola, Telefonica
and Vodafone, as well as financial backing from some of the biggest names
in venture capital: Accel Partners, Globespan and Sequoia Capital.
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For more information please contact:
Amobee Contact Europe
Ben McDermott
Amobee Media SystemsEmail Contact
+44 208 849 8867
Amobee Contact Americas
Katherine Madariaga
Atomic Public RelationsEmail Contact
415-402-0230
Copyright ? 2008 Marketwire
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