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2005 Market Share Reports By Category
(TWICE Via Thomson Dialog NewsEdge)With the cooperation of The NPD Group, Port Washington, N.Y., TWICE is
pleased to present dollar share reports for a variety of consumer electronics
categories. All information is based on retail point-of-sale data for the
period of January through October 2005 collected by NPD from selected
retailers. The data consists of actual sales for these chains on a SKU-by-SKU
basis. The report continues on p. 21, p. 24 and p. 28. For more information,
visit www.npdtechworld.com.Source: NPD Group TWICE 2006
2005 Market Share Reports By Category Rank
Through October 2005
Super
Categories
All Categories Total
$54,072,944,416
1
Hewlett Packard
2
Sony
3
Apple
4
Toshiba
5
Panasonic
Top Five Brands
36.2%
6
Canon
7
Samsung
8
Compaq
9
Epson
10
Motorola
Top Ten Brands
48.8%
Television Total
$8,293,212,734
1
Sony
2
Samsung
3
Panasonic
4
Toshiba
5
Sharp
Top Five Brands
62.1%
6
Mitsubishi
7
Hitachi
8
Magnavox
9
Philips
10
RCA
Top Ten Brands
80.9%
Video Total
$2,831,069,654
1
Sony
2
Panasonic
3
Samsung
4
JVC
5
Toshiba
Top Five Brands
57.0%
6
Canon
7
Polaroid
8
Cyberhome
9
RCA
10
Philips
Top Ten Brands
72.8%
Home Audio Total
$1,548,931,432
1
Sony
2
Bose
3
Yamaha
4
Panasonic
5
Onkyo
Top Five Brands
52.4%
6
Klipsch
7
JVC
8
Denon
9
Polk
10
RCA
Top Ten Brands
70.0%
Portable Audio Total
$2,959,980,501
1
Apple
2
Sony
3
Creative Labs
4
DLO
5
Griffin Technology
Top Five Brands
69.1%
6
Iriver
7
Olympus
8
RCA
9
Philips
10
Belkin
Top Ten Brands
77.1%
Mobile Total
$1,632,526,066
1
Pioneer
2
Alpine
3
Kenwood
4
Sony
5
Delphi
Top Five Brands
49.2%
6
JVC
7
DEI
8
Rockford Fosgate
9
JL Audio
10
Panasonic
Top Ten Brands
69.3%
Imaging Total
$3,905,148,483
1
Canon
2
Nikon
3
Sony
4
Kodak
5
Olympus
Top Five Brands
78.7%
6
FujiFilm
7
Polaroid
8
Hewlett-Packard
9
Konica Minolta
10
Pentax
Top Ten Brands
92.4%
Telecom Total
$3,784,330,313
1
Motorola
2
Panasonic
3
Samsung
4
LG Electronics
5
Uniden
Top Five Brands
52.3%
6
Nokia
7
Sanyo
8
AT&T
9
Palm
10
General Electric
Top Ten Brands
73.2%
Television
Television Total
$8,293,212,734
1
Sony
2
Samsung
3
Panasonic
4
Toshiba
5
Sharp
Top Five Brands
62.1%
6
Mitsubishi
7
Hitachi
8
Magnavox
9
Philips
10
RCA
Top Ten Brands
80.9%
Digital Set-Top Decoder Box
Total
$16,438,033
1
JVC
2
Samsung
3
LG Electronics
4
Sony
5
Hughes
Top Five Brands
88.2%
Direct View Television
Total
$2,118,467,538
1
Sony
2
Toshiba
3
Samsung
4
Panasonic
5
Magnavox
Top Five Brands
63.4%
6
RCA
7
Sharp
8
Philips
9
Sylvania
10
JVC
Top Ten Brands
87.4%
LCD TV Total
$1,350,973,241
1
Sharp
2
Sony
3
Samsung
4
Westinghouse
5
Panasonic
Top Five Brands
68.6%
6
Magnavox
7
Philips
8
LG Electronics
9
Polaroid
10
Toshiba
Top Ten Brands
87.3%
Plasma TV Total
$1,386,561,409
1
Panasonic
2
Pioneer
3
Sony
4
Samsung
5
Philips
Top Five Brands
76.9%
6
Hitachi
7
LG Electronics
8
Zenith
9
Toshiba
10
Fujitsu
Top Ten Brands
93.5%
Projection TV Total
$2,998,504,962
1
Sony
2
Samsung
3
Mitsubishi
4
Hitachi
5
Toshiba
Top Five Brands
82.3%
6
Panasonic
7
RCA
8
JVC
9
Zenith
10
Philips
Top Ten Brands
97.4%
TV Combinations Total
$421,804,456
1
Toshiba
2
Sylvania
3
Panasonic
4
Magnavox
5
Zenith
Top Five Brands
77.5%
6
Philips
7
Symphonic
8
Memorex
9
Sansui
10
Daewoo
Top Ten Brands
84.0%
Home Audio
Home Audio Total
$1,548,931,432
1
Sony
2
Bose
3
Yamaha
4
Panasonic
5
Onkyo
Top Five Brands
52.4%
6
Klipsch
7
JVC
8
Denon
9
Polk
10
RCA
Top Ten Brands
70.0%
Cassette Decks Total
$8,208,347
1
Sony
2
Onkyo
3
JVC
4
Denon
5
Yamaha
Top Five Brands
96.7%
CD Recorders Total
$15,185,054
1
Sony
2
Denon
3
Yamaha
4
Philips
5
JVC
Top Five Brands
94.6%
Home CD Players Total
$43,046,845
1
Sony
2
RCA
3
Yamaha
4
Denon
5
Onkyo
Top Five Brands
84.1%
6
Pioneer
7
JVC
8
Marantz
9
Tivoli Audio
10
Harman Kardon
Top Ten Brands
88.8%
Home Speakers Total
$416,070,558
1
Klipsch
2
Bose
3
Polk
4
Infinity
5
JBL
Top Five Brands
54.7%
6
Definitive
7
Sony
8
Boston Acoustics
9
Velodyne
10
Yamaha
Top Ten Brands
73.1%
Home Theater Audio Sys
Total
$520,712,839
1
Sony
2
Bose
3
Panasonic
4
Yamaha
5
Onkyo
Top Five Brands
74.3%
6
JVC
7
Samsung
8
Koss
9
LG Electronics
10
RCA
Top Ten Brands
87.2%
Amplifiers Total
$290,726,776
1
Yamaha
2
Sony
3
Denon
4
Onkyo
5
Pioneer
Top Five Brands
83.7%
6
Harman Kardon
7
Sherwood
8
Niles
9
B&K
10
Marantz
Top Ten Brands
91.6%
Shelf Systems Total
$235,509,785
1
Sony
2
Panasonic
3
JVC
4
RCA
5
Sharp
Top Five Brands
77.1%
6
Philips
7
Emerson
8
Curtis International
9
Audiovox
10
GPX
Top Ten Brands
88.6%
Video
Video Total
$2,831,069,654
1
Sony
2
Panasonic
3
Samsung
4
JVC
5
Toshiba
Top Five Brands
57.0%
6
Canon
7
Polaroid
8
Cyberhome
9
RCA
10
Philips
Top Ten Brands
72.8%
Blank Video Tape Total
$135,554,382
1
Sony
2
Maxell
3
JVC
4
TDK
5
FujiFilm
Top Five Brands
85.2%
6
Panasonic
7
RCA
8
Photographic Researc
9
Philips
10
Canon
Top Ten Brands
95.9%
Camcorders Total
$917,884,934
1
Sony
2
Panasonic
3
Canon
4
JVC
5
Samsung
Top Five Brands
97.1%
6
Hitachi
7
Aiptek
8
Sharp
9
DXG Technology
10
Fisher
Top Ten Brands
99.9%
Direct Broadcast Satellite
Total
$117,626,040
1
Hughes
2
Samsung
3
RCA
4
JVC
5
Pro Brand
Top Five Brands
95.4%
6
Funai
7
Terk Technology
8
Philips
9
H. H. Scott
10
Wistron Newweb
Top Ten Brands
99.3%
Hard Drive Recorders Total
$50,957,068
1
TIVO
2
RCA
3
Humax Corp.
4
Replay Networks
5
Sony
Top Five Brands
96.9%
Home DVD Total
$1,007,876,628
1
Sony
2
Toshiba
3
Samsung
4
Panasonic
5
Cyberhome
Top Five Brands
59.6%
6
Sylvania
7
JVC
8
Philips
9
Memorex
10
Magnavox
Top Ten Brands
76.1%
Portable DVD Total
$358,369,214
1
Polaroid
2
Audiovox
3
Cyberhome
4
Toshiba
5
Samsung
Top Five Brands
51.6%
6
Panasonic
7
Initial
8
Mintek
9
Magnavox
10
Memorex
Top Ten Brands
59.6%
Remote Controllers Total
$88,110,471
1
RCA
2
Logitech
3
Sony
4
Philips
5
Universal
Top Five Brands
70.5%
6
Magnavox
7
One For All
8
Gemini
9
Jasco
10
Zenith
Top Ten Brands
86.0%
Video Cassette
Recorder/Player
Total $62,778,155
1
Sony
2
Panasonic
3
JVC
4
Sylvania
5
Daewoo
Top Five Brands
72.2%
6
Philips
7
Magnavox
8
RCA
9
Mitsubishi
10
Samsung
Top Ten Brands
90.6%
Portable Audio
Portable Audio Total
$2,959,980,501
1
Apple
2
Sony
3
Creative Labs
4
DLO
5
Griffin Technology
Top Five Brands
69.1%
6
Iriver
7
Olympus
8
RCA
9
Philips
10
Belkin
Top Ten Brands
77.1%
Stereo Headphones Total
$229,495,074
1
Sony
2
Philips
3
Koss
4
Bose
5
Apple
Top Five Brands
69.0%
6
Sennheiser
7
Maxell
8
Shure
9
RCA
10
Acoustic Research
Top Ten Brands
76.4%
Personal CD Players Total
$192,672,590
1
Sony
2
Panasonic
3
Philips
4
GPX
5
Memorex
Top Five Brands
71.2%
6
Audiovox
7
Emerson
8
Venturer
9
RCA
10
Coby
Top Ten Brands
83.7%
CD Boombox Total
$114,602,633
1
Sony
2
RCA
3
Memorex
4
Emerson
5
Audiovox
Top Five Brands
79.5%
6
GPX
7
Curtis International
8
Philips
9
JVC
10
Magnavox
Top Ten Brands
93.5%
Portable Radios w/o
Cassette
Total $13,370,602
1
Sony
2
Emerson
3
Tivoli Audio
4
Curtis International
5
Grundig
Top Five Brands
56.4%
6
Jensen
7
Philips
8
Memorex
9
Polyflame
10
GPX
Top Ten Brands
69.6%
Portable Tape Recorders
Total
$43,005,111
1
Sony
2
Olympus
3
General Electric
4
Panasonic
Top Four Brands
62.9%
Solid State Voice Recorders
Total $53,371,583
1
Olympus
2
Sony
3
Panasonic
4
RCA
Top Four Brands
98.0%
Flash Memory Players Total
$482,451,194
1
Apple
2
Sandisk
3
Iriver
4
Samsung
5
RIO
Top Five Brands
85.7%
6
Creative Labs
7
RCA
8
Sony
9
Memorex
10
Nike-Philips
Top Ten Brands
94.5%
Hard Drive Disc Players
Total
$1,301,413,255
1
Apple
2
Creative Labs
3
Hewlett-Packard
4
Iriver
5
RIO
Top Five Brands
98.0%
6
Samsung
7
Archos Tech
8
Olympus
9
RCA
10
Sony
Top Ten Brands
99.7%
Mobile
Mobile Total
$1,632,526,066
1
Pioneer
2
Alpine
3
Kenwood
4
Sony
5
Delphi
Top Five Brands
49.2%
6
JVC
7
DEI
8
Rockford Fosgate
9
JL Audio
10
Panasonic
Top Ten Brands
69.3%
In-Dash CD Players Total
$570,004,810
1
Pioneer
2
Alpine
3
Kenwood
4
JVC
5
Sony
Top Five Brands
83.2%
6
Panasonic
7
Dual Audio
8
Eclipse
9
Jensen
10
Clarion
Top Ten Brands
97.4%
Car Stereo Cassette Players
Total
$6,279,724
1
Sony
2
Kenwood
3
JVC
4
Alpine
5
Panasonic
Top Five Brands
68.6%
6
Sanyo
7
Eclipse
8
Pioneer
9
Jensen
10
Audiovox
Top Ten Brands
74.3%
Car CD Changers Total
$21,708,102
1
Sony
2
Alpine
3
Pioneer
4
JVC
5
Kenwood
Top Five Brands
87.7%
6
USA Spec
7
Panasonic
8
Eclipse
9
Audiovox
10
Clarion
Top Ten Brands
97.0%
Car Stereo Speakers Total
$346,895,764
1
Pioneer
2
Infinity
3
Alpine
4
Rockford Fosgate
5
JL Audio
Top Five Brands
54.5%
6
Kenwood
7
Sony
8
MTX
9
Boston Acoustics
10
Kicker
Top Ten Brands
80.6%
Amplifiers Total
$176,534,345
1
Rockford Fosgate
2
JL Audio
3
Alpine
4
Kenwood
5
MTX
Top Five Brands
66.4%
6
Sony
7
Kicker
8
Pioneer
9
Eclipse
10
Audiobahn
Top Ten Brands
81.8%
Mobile Multimedia Total
$175,041,765
1
Audiovox
2
Kenwood
3
Alpine
4
Jensen
5
Pioneer
Top Five Brands
52.8%
6
Sony
7
DEI
8
VizuaLogic
9
Panasonic
10
JVC
Top Ten Brands
67.9%
Mobile Navigation Total
$114,883,463
1
Garmin
2
Magellan
3
Pioneer
4
TomTom
5
Alpine
Top Five Brands
95.0%
6
Eclipse
7
Lowrance Electronics
8
Kenwood
9
Clarion
10
Delphi
Top Ten Brands
99.2%
Satellite Radio Boxes Total
$165,860,071
1
Delphi
2
DEI
3
Pioneer
4
Audiovox
5
Terk Technology
Top Five Brands
90.8%
6
XACT Communication
7
JVC
8
Kenwood
9
Polk
10
Clarion
Top Ten Brands
98.1%
Telecom
Telecom Total
$3,784,330,313
1
Motorola
2
Panasonic
3
Samsung
4
LG Electronics
5
Uniden
Top Five Brands
52.3%
6
Nokia
7
Sanyo
8
AT&T
9
Palm
10
General Electric
Top Ten Brands
73.2%
Corded Phones Total
$103,928,587
1
AT&T
2
General Electric
3
RCA
4
Conair
5
Southwestern Bell
Top Five Brands
72.9%
6
Thomson
7
Panasonic
8
Plantronics
9
Spectraphone
10
Curtis International
Top Ten Brands
78.9%
Corded Phones w/Answering Device
Total
$16,636,716
1
AT&T $6,617,246
2
General Electric $4,995,473
3
Southwestern Bell $717,621
Top Three Brands
74.1%
Cordless Phones Total
$435,656,854
1
Panasonic
2
Uniden
3
V Tech
4
General Electric
5
AT&T
Top Five Brands
77.9%
6
Motorola
7
Southwestern Bell
8
Northwestern Bell
9
Olympia
10
Plantronics
Top Ten Brands
87.7%
Cordless Phones w/Answering Device
Total
$546,017,289
1
Panasonic
2
Uniden
3
AT&T
4
General Electric
5
V Tech
Top Five Brands
86.8%
6
Motorola
7
Southwestern Bell
8
Olympia
9
Northwestern Bell
10
Bellsouth
Top Ten Brands
94.7%
Cellular Headset Total
$110,904,205
1
Motorola
2
Plantronics
3
Jabra
4
Fellowes
5
General Electric
Top Five Brands
84.6%
6
Belkin
7
AT&T
8
Jensen
9
Jasco
10
JVC
Top Ten Brands
90.7%
PC Headset & Microphone
Total
$36,055,036
1
Logitech
2
Altec
3
Plantronics
4
Cyber Acoustics
5
Labtec
Top Five Brands
93.9%
6
Telex
7
Jasco
8
Sakar
9
Sony
10
Sennheiser
Top Ten Brands
95.9%
Stand Alone Answering Device
Total
$18,082,075
1
AT&T
2
General Electric
3
Conair
4
Southwestern Bell
5
Panasonic
Top Five Brands
77.6%
Cell Phone Accessories
Total
$248,369,498
1
Plantronics
2
General Electric
3
Fellowes
4
Jabra
5
Best Case And Access
Top Five Brands
31.9%
6
Cellstar
7
Belkin
8
Motorola
9
Just Wireless
10
Jasco
Top Ten Brands
36.5%
Telephone Headset Total
$41,722,694
1
Uniden
2
Plantronics
3
Panasonic
4
AT&T
5
Gn Netcom
Top Five Brands
67.7%
6
Olympia
7
Southwestern Bell
8
Labtec
9
Motorola
10
Jasco
Top Ten Brands
70.9%
Portable Two-way Radios
Total
$52,914,698
1
Motorola
2
Cobra
3
Uniden
4
Midland
5
Audiovox
Top Five Brands
95.6%
Imaging
Imaging Total
$3,905,148,483
1
Canon
2
Nikon
3
Sony
4
Kodak
5
Olympus
Top Five Brands
78.7%
6
FujiFilm
7
Polaroid
8
Hewlett-Packard
9
Konica Minolta
10
Pentax
Top Ten Brands
92.4%
Digital Still Camera Total
$3,285,828,345
1
Canon
2
Sony
3
Nikon
4
Kodak
5
Olympus
Top Five Brands
85.2%
6
FujiFilm
7
Hewlett-Packard
8
Konica Minolta
9
Pentax
10
Casio
Top Ten Brands
97.2%
PC Camera Total
$95,535,062
1
Logitech
2
Creative Labs
3
Apple
4
Linksys Group
5
Jasco
Top Five Brands
87.0%
6
D-Link Systems
7
Ezonics
8
Labtec
9
Panasonic
10
Toshiba
Top Ten Brands
100.0%
35mm Lens Shutter Total
$61,925,782
1
Olympus
2
Canon
3
Konica Minolta
4
Pentax
5
FujiFilm
Top Five Brands
67.6%
6
Leica
7
Polaroid
8
Yashica
9
Samsung
10
Vivitar
Top Ten Brands
74.9%
APS Lens Shutter Total
$4,032,830
1
Canon
2
FujiFilm
3
Kodak
4
Konica Minolta
5
Olympus
Top Five Brands
98.9%
35mm SLR Total
$85,702,346
1
Nikon
2
Canon
3
Konica Minolta
4
Promaster
5
Pentax
Top Five Brands
97.6%
Single Use Cameras Total
$97,032,806
1
Kodak
2
FujiFilm
3
Ferrania
4
Polaroid
5
Agfa
Top Five Brands
99.2%
IT &
Disposable
IT & Devices Total
$29,117,745,233
1
Hewlett-Packard
2
Sony
3
Toshiba
4
Compaq
5
Apple
Top Five Brands
41.5%
6
Epson
7
Lexmark
8
Emachines
9
Gateway
10
Canon
Top Ten Brands
55.5%
Desktop Computers Total
$3,312,887,131
1
Hewlett Packard
2
Emachines
3
Compaq
4
Apple
5
Sony
Top Five Brands
96.7%
Notebook Computers Total
$4,883,180,814
1
Toshiba
2
Hewlett Packard
3
Sony
4
Apple
5
Compaq
Top Five Brands
92.7%
6
Gateway
7
Acer
8
Averatec
9
IBM
10
Emachines
Top Ten Brands
99.8%
Hard Drives Total
$602,425,911
1
Western Digital
2
Maxtor
3
Seagate
4
La Cie
5
Acomdata
Top Five Brands
96.6%
6
Hitachi
7
Smart Disk Corporati
8
I/O Magic
9
Iomega
10
Iogear
Top Ten Brands
98.9%
Laser Printers Total
$451,454,601
1
Hewlett Packard
2
Brother
3
Konica Minolta
4
Samsung
5
Okidata
Top Five Brands
98.4%
Inkjet Printers Total
$757,014,898
1
Hewlett-Packard
2
Epson
3
Canon
4
Lexmark
5
Xerox
Top Five Brands
100.0%
Multifunction Devices Total
$1,357,426,893
1
Hewlett-Packard
2
Lexmark
3
Brother
4
Epson
5
Canon
Top Five Brands
98.9%
Monitors Total
$1,640,077,527
1
Hewlett-Packard
2
Samsung
3
Sony
4
Emachines
5
Viewsonic
Top Five Brands
60.7%
6
Gateway
7
Proview
8
Compaq
9
Apple
10
Envision
Top Ten Brands
81.9%
MultiMedia Speakers Total
$289,654,123
1
Altec
2
Bose
3
Logitech
4
JBL
5
Creative Labs
Top Five Brands
82.0%
6
Cyber Acoustics
7
Klipsch
8
Harman Kardon
9
General Electric
10
Logic 3
Top Ten Brands
96.1%
Personal Digital Assistant
Total
$314,935,296
1
Palm
2
Hewlett-Packard
3
Garmin
4
Sony
5
Toshiba
Top Five Brands
98.2%
Input Device Total
$612,816,433
1
Logitech
2
Microsoft
3
Micro Innovations
4
Kensington
5
Fellowes
Top Five Brands
72.7%
6
Targus
7
Apple
8
Wacom
9
Saitek Products
10
Belkin
Top Ten Brands
85.3%
Fax Machines Total
$148,531,677
1
Brother
2
Panasonic
3
Hewlett-Packard
4
Sharp
5
Canon
Top Five Brands
100.0%
Memory Cards Total
$1,410,113,664
1
Sandisk
2
Lexar Media
3
PNY Electronics
4
Sony
5
Kodak
Top Five Brands
88.9%
1
FujiFilm
2
Memorex
3
Kingston Technology
4
Dane Elec
5
Olympus
Top Ten Brands
94.5%
DVD Media Total
$375,798,439
1
Memorex
2
Sony
3
Maxell
4
FujiFilm
5
Verbatim
Top Five Brands
69.9%
6
TDK
7
Imation
8
Hewlett Packard
9
Philips
10
KHypermedia
Top Ten Brands
88.4%
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